Tuesday, July 7, 2020
Home Featured Videos Microsoft tells Chrome users to switch to its Edge browser on Outlook

Microsoft tells Chrome users to switch to its Edge browser on Outlook

Microsoft’s web browser and email service are “better together,” the company argues.

For years, Google has placed prominent pop-up ads on its web properties suggesting people switch to Google’s Chrome browser, saying they’ll get better performance, features and security. Now Microsoft is trying the same idea, taking advantage of its email service to try to push people to its newly revamped Edge web browser.

Microsoft Edge + Outlook = Better together,” says one promotional note across the top of the Outlook.com website. Clicking the text sends you to an Edge download site, but the site doesn’t indicate in what ways Microsoft thinks its technology works better. A variety of other ads also can be shown, according to Windows Latest, which spotted the ads earlier this week.

- Advertisement -

The promotion is a new example of tech giants using power in one domain to promote their browsers. Microsoft also has prompted people to switch to Edge using ads in the Windows 10 start menu. And though Apple allows third-party browsers on its iPhones and iPads, it requires them to build their software on Apple’s own Safari browser technology foundation.

Microsoft Edge promo on Outlook.com
Microsoft Edge and Outlook are “better together,” a Microsoft ad says.Screenshot by Stephen Shankland/CNET

It’s not clear how widespread Microsoft’s Edge promotion is. I saw it in Chrome, but not other browsers, and only on one computer. Microsoft and Google didn’t immediately respond to requests for comment.

Chrome dominates browser usage, accounting for 64 percent of web activity, according to analytics firm StatCounter. Microsoft stripped down its Internet Explorer into a more modern Edge years ago, but when that failed to catch on widely, Microsoft rebuilt Edge on top of Chromium, Google’s open-source foundation for Chrome.


That new version of Edge is available for download now. Microsoft plans to distribute it widely through Windows Update later this spring.

- Advertisement -

Browsers are important for tech giants. They drive traffic to search engines that often share resulting ad revenue with the browser. But when Chrome sends searches to Google or Edge sends them to Bing, the browser makers don’t have to share revenue with another company.

Source: https://www.cnet.com/news/microsoft-tells-chrome-users-to-switch-to-its-edge-browser-on-outlook/

- Advertisement -

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.


techsocialnetwork has teamed up with some great affiliates - check out the shop.




Most Popular

Fitbit’s Chinese rival Amazfit mulls a transparent, self-disinfecting mask

The COVID-19 pandemic has ushered in a wave of Chinese corporations with production functions to deliver virus-combating devices:...

10 Ways AI Is Improving Manufacturing In 2020

Machinery Maintenance and Quality are the leading AI transformation projects in manufacturing operations today, according to Capgemini.Caterpillar's Marine Division is saving $400K...

Review: Intel Hades Canyon NUC

Intel's fast mini PC weds a Core i7 to powerful AMD Vega graphics. Available on Amazon below:-

Will 5G be the technology to deliver Industry 4.0?

John Harris, Global R&D Director and Frank Wüstefeld, Senior Sales Engineer at Panasonic Mobile Solutions Business Division We have...